Processed | Natural | Printed
2016 | Fourth year, first semester
The project is about a futuristic alimentation area in the Dizengoff Center mall in Tel Aviv. The automatic alimentation area is fully automatic and uses food printing technology where raw and fresh ingredients are fed via tubes. The project is located at the eastern bridge and spreads over two floors. The upper roof floor contains the preparation kitchen where raw ingredients are transported via large transparent tubes that connect to a food printing device and conveyor belts for transportation. The meals are ordered using a mobile application, and arrives through the conveyor belts into the consumer’s seat of choice.
The aesthetic inspiration for the project is the tension between industrialism and progress from one part, and hand-made natural food for the other part, influenced by the Japanese design culture, and specifically Wabi-sabi. There are origami sheets that allow for both private and a varying exposure of light, built from metal in such way that allows to change and age with time, and from the other hand the connecting points are made of 3d printed plastic parts, and so are the conveyor belts. The fusion of different design approaches creates tension and interest that represent progress and the questions it raises.
Wabi-sabi is an aesthetic view that accepts the fact the materials are temporary, and ever changing. The creating hand gains it’s focus, along with natural beauty, temporary imperfections, materials that are rough and rugged. From the other hand, there is the modern day approach where things should be done with minimum human involvement through a plan that can be repeated at will, by pressing a button. From this point of view there is no attention to the raging of objects, so time does not add qualities to the aesthetic of a product, eventually encouraging a quick and easy replacement.
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